He mostly focused on bringing prosperity back to Ohio, and especially on getting young people to stay in or move back to Ohio. He outlined a few policy goals: cut taxes and "change the economic climate". Mentioned social issues - "We will be defenders of our moral foundation. Our goodness doesn't spring from our prosperity but our prosperity from our goodness."
I have to say that I love Blackwell's style. "Brother Strickland - we're coming right at you."
This should be a fun election.
Footnote: It looks like Blackwell's campaign slogan will be "leadership for change" while Strickland's is "turn Ohio around".